How to Start Ecommerce in Pakistan

All over the world, ecommerce is a fast-growing business, and Pakistan is no different. With the rise of digital technology, it is now easier than ever to set up an online store. In this piece, we’ll show you how to start an online business in Pakistan.

I. Introduction

Ecommerce, which stands for “electronic commerce,” is when things or services are bought and sold over the internet. It means doing business over the internet, using things like websites, mobile apps, and email. If you’re looking to start an ecommerce business in Pakistan, there are many factors to consider, such as the local market, regulations, and payment options. This guide will provide you with an overview of the ecommerce landscape in Pakistan and offer some tips on how to get started.

B. Benefits of ecommerce  

Ecommerce has changed the way businesses work and is now an important part of the economy. Here are some of the best things about online shopping:

  1. Increased reach and accessibility: 
    Ecommerce makes it possible for businesses to reach people all over the world and to be open 24/7, which makes it easier for customers to do business with them. This means that companies can reach out to customers outside of their immediate area.
  2. Lower costs:
    Costs are usually cheaper for e-commerce businesses because they don’t have to pay for a storefront and can run with a smaller staff. So, they can keep their prices low and still compete in the market.
  3. Better customer experience: 
    Ecommerce makes it easy for customers to shop from anywhere, at any time, and on any device. This gives customers a better buying experience. This, along with fast and efficient shipping, can make the customer’s experience much better and make them happier.
  4. Data-driven insights: 
    Businesses that sell things online can gather and analyze valuable information about their customers, such as their purchase history, how they act, and what they like. This information can be used to improve goods, services, and marketing plans, which can lead to more sales and keeping customers.
  1. Flexibility and scalability: 
    Ecommerce businesses can easily change to changing market conditions and expand their operations to meet growing demand. This lets them stay flexible and competitive in a market that is always changing.

Overall, ecommerce has a lot of benefits for businesses, such as a wider reach and easier access, lower costs, and better customer experiences. As technology continues to improve, ecommerce will only become more important for businesses of all kinds and types.

C. The Current state of ecommerce in Pakistan 

As of 2023, the ecommerce business in Pakistan is growing and becoming more famous at a very fast rate. The country has more than 200 million people, and more and more of them are using the internet. This makes it a great place to shop online. In the past few years, ecommerce sites like Daraz, Homeshopping, BrightMart and Telemart have become very popular and well-known in the country.

The COVID-19 pandemic is a big factor in the growth of ecommerce in Pakistan. With lockdowns and other ways to keep people away from each other, more people are shopping online because it is safer and more handy. The pandemic has made more people in Pakistan use ecommerce and has caused the number of online purchases to go up.

Digital payments are also helping business grow in Pakistan With mobile payment systems like Jazz Cash and Easypaisa, people can now pay for things online in a safe way. This has helped people trust shopping platforms.

Even though ecommerce is growing in Pakistan, which is a good sign, there are still problems that need to be fixed. There are problems with logistics and shipping, and there are also worries about the safety of internet transactions. But if Pakistan uses the right tactics and makes the right investments, the ecommerce industry will grow even more in the years to come.

II. Choosing a product to sell 

A. Identifying profitable products

Before you start an e-commerce business, you should find a product that people want and will make you money. Researching the market and looking at trends can help with this.

B  Sourcing products

After deciding on a product, the next step is to find trustworthy sellers. This can be done by going to trade shows, searching online markets, and making connections with people in the business.

C. Assessing demand for the product

Before engaging in a product, it’s important to find out if people want it. This can be done by doing polls, looking at search engine trends, and keeping an eye on what’s going on in social media.

III. Legal and regulatory requirements

A. Registering a business

In Pakistan, you have to create a business entity like a sole proprietorship, partnership, or limited liability company in order to start an ecommerce business.

B. How to get a tax ID number

In order to do business in Pakistan, you need to get a tax registration number (TRN) from the Federal Board of Revenue (FBR).

C. Getting the licenses and permits needed

Some things, like food and cosmetics, can’t be sold officially without special licenses and permits.

IV. Building an ecommerce website

A. Choosing a domain name 

A good domain name can have a big impact on how well an online website does. Choose a name for your business that is easy to remember, memorable, and related to what you do.

B. Selecting an ecommerce platform

Choosing an ecommerce platform is one of the most important parts of making an ecommerce website. You can choose from famous platforms like Shopify, WooCommerce, and Magento. Before making a choice, you should look at the features, prices, and ways to customize each site.

C. Designing the website

The design of an ecommerce site is one of the most important factors in getting and keeping people. A good website should be easy to use, look nice, and make shopping easy.

V. Marketing and advertising

A. Marketing on social media

Social media is a great way for companies that sell online to connect with people who might buy from them. Use sites like Facebook, Instagram, and Twitter to build a following, share news about your products, and run ads that reach the right people.

B. Search engine optimization

Search engine optimization (SEO) is the process of making a website rise higher in search engine results pages (SERPs). Use keywords, meta tags, and good content to improve your site’s SEO and get more traffic from search engines.

C. Paid advertising

A great way to get people to visit an ecommerce site is to pay for ads. Think about paying to advertise on Google Ads, Facebook Ads, or other sites to reach more people.

VI. Order fulfillment and customer service

A. Setting up a network for logistics

Setting up a reliable logistics network is important for delivering goods quickly and well. You might want to work with reputable shipping companies and set up a way to track and manage orders.

B. Packaging and shipping

How goods are packed and shipped can have a big effect on how happy customers are with them. Use good supplies and make sure things are shipped quickly and safely.

C. How to handle customer problems

When you run an ecommerce business, you will always have to deal with customer issues. To keep a good image, you should come up with a way to handle customer complaints quickly and professionally.

VII. Managing Finances 

A. Payment gateway integration

Installing a payment gateway on your website is a must if you want to safely process online payments. Choose a payment gateway company with a good reputation and make sure that all transactions are private and safe.

B. Bookkeeping and accounting

The financial health of an online business depends on how well the books are kept and accounted for. Use software to keep track of your spending, income, and taxes.

C. Managing cash flow

Another important part of having an ecommerce business is taking care of the cash flow. Make a budget, keep track of your spending, and make sure you always have enough cash to cover your costs.


With the right plans and tools, starting an online business in Pakistan can be a good way to make money. By following the steps in this piece, you can set yourself up for success and take advantage of the growing e-commerce market in the country.

A. Recap of key points

Choose a profitable product to sell
Register a business entity and obtain necessary licenses and permits
Build an ecommerce website using a reliable platform and intuitive design
Use marketing and advertising strategies to attract customers
Develop a system for order fulfillment and customer service
Manage finances and cash flow

B. Future of ecommerce in Pakistan

E-commerce in Pakistan looks like it will have a bright and interesting future. With a rapidly growing number of people using the internet, a growing middle class, and more and more people using smartphones, the ecommerce business is likely to keep going up. A report by E-Commerce Gateway Pakistan says that the country’s ecommerce business will grow to $2.1 billion by 2023, which is a big jump from 2018’s $1.2 billion.

One of the biggest reasons for this growth is that more and more people are getting used to shopping online. As more people get used to how easy and convenient ecommerce is, they are more likely to switch to shopping online. Also, the pandemic has sped up the growth of ecommerce because more people are driven to shop online because of lockdowns and other measures to keep people away from each other.

The rise of digital money is another thing that has helped ecommerce grow in Pakistan. Digital payment systems like Jazz Cash and Easypaisa have made it easier and safer for more people to buy things online. This has also made more small businesses and self-employed people start their own online shops.

In general, the future of online shopping in Pakistan looks good. With the right infrastructure and support, the business could become a big part of the country’s economic growth and job creation. As more and more people realize how easy and convenient it is to shop online, ecommerce companies in Pakistan will continue to grow and thrive.


1.What legal requirements do I need to fulfill to start an ecommerce business in Pakistan?

To start an ecommerce business in Pakistan, you need to fulfill certain legal requirements such as registering your business with the Securities and Exchange Commission of Pakistan (SECP) and obtaining relevant licenses and permits. You may also need to register for sales tax, income tax, and other taxes depending on the nature and size of your business. It is recommended to consult with a legal expert or accountant to ensure that you are compliant with all the necessary regulations.

2.How do I choose a product to sell online?

Choosing the right product is crucial for the success of your ecommerce business. To choose a profitable product, you can research market trends, identify consumer needs and preferences, and assess the competition. You can also use tools such as Google Trends and Amazon Best Sellers to analyze popular products and search keywords. It is important to select a product that is in demand, has a clear target audience, and has the potential for long-term growth.

3.What are the best platforms for building an ecommerce website?

There are several platforms available for building an ecommerce website, such as Shopify, WooCommerce, Magento, and BigCommerce. Each platform has its own strengths and weaknesses, so it is important to choose one that aligns with your business needs and goals. Shopify is a popular choice for beginners due to its user-friendly interface, while WooCommerce is a flexible and customizable option for those with more technical expertise.

4.How can I improve my website?

To improve your website, you can focus on optimizing the user experience, improving website speed and performance, and implementing effective SEO strategies. You can also use tools such as Google Analytics to track user behavior and gather insights to improve your website’s functionality and design. It is important to regularly update and maintain your website to ensure that it remains relevant and user-friendly.

5.What are some effective marketing strategies for ecommerce businesses?

Some effective marketing strategies for ecommerce businesses include social media advertising, email marketing, influencer marketing, and search engine marketing. It is important to identify your target audience and tailor your marketing efforts to their needs and preferences. You can also use tools such as Google Ads and Facebook Ads to reach a wider audience and increase brand awareness.

6.How can I ensure timely and efficient delivery of products?

To ensure timely and efficient delivery of products, you can partner with reliable logistics and courier companies and implement a well-organized order fulfillment system. You can also use tracking tools to monitor the delivery status and communicate with customers regarding their orders. It is important to prioritize customer satisfaction and provide timely updates and support.

7.What accounting software do you recommend for managing finances?

There are several accounting software options available for managing finances, such as QuickBooks, Xero, and Zoho Books. Each software has its own features and pricing, so it is important to choose one that aligns with your business needs and budget. It is recommended to consult with an accountant to ensure that you are using the software effectively and accurately.

8.Is it necessary to have a physical storefront for an ecommerce business in Pakistan?

No, it is not necessary to have a physical storefront for an ecommerce business in Pakistan. Many ecommerce businesses operate solely online and use digital channels to reach their customers. However, having a physical storefront can provide additional benefits such as increased brand visibility and customer trust.

9.Can I sell internationally through my ecommerce website in Pakistan?

Yes, you can sell internationally through your ecommerce website in Pakistan. However, it is important to research and comply with the relevant laws and regulations of the target country. You may also need to consider factors such as shipping costs, taxes, and customs duties. It is recommended to consult with an international trade expert or legal advisor before expanding your business to other countries.

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